Neurogastronomy
The Applied Neurogastronomy
Neuroscientist Gordon M. Shepherd professor of neurobiology at Yale School of Medicine in his book Neurogastronomy illustrates how the brain creates images from smells, placing the sense of smell considered as the poorest of the senses in the most important of our day to day. This concept leads an extensive behavioral system in the brain creating perceptions, emotions, memories, awareness, language and decisions, all centered on taste. What he called neurogastronomy.
If we talk about Applied Neurogastronomy, we emphasize the application of knowledge of neuroscience and psychology with the intention of creating valuable strategies to create unique, memorable and sustainable experiences that generate happiness.
- *Mentor
- *Restaurant Consultant
- *Weight Control
- *Sensorial Events
About me
It has been memorable to connect the gastronomy with the culture of each country that I have had the blessing to visit, the music, the atmosphere and each element with its own stamp and language, which have made my experiences unique and unforgettable. Smells and Flavors I want to repeat. I became a Neurogastronomy because I consider that the choice of what we eat is a trip well worth planning!
Certificates
- Neurogastronomy
- Lidership
- Audivisual Producer
- Turism and Hotel Administrator
We design strategies to generate happiness in our consumers.
- Is your restaurant consistent with your vision, mission and values?
- Based on the application of psychology and neuroscience, we guarantee frequent customers, eager to recommend others to live the same rewarding experience in your restaurant.
- Weight Control: Each person has a unique and different relationship with food.
- Live a sensory experience with us. Challenge your brain and palate.
Let’s talk about your ideas!
Restaurant Succes Rate.
Approximately 60% of restaurants fail within the first year of operation and 80% fail within the first five years.
Why do most restaurants fail within the first year?
Lack of Industry Experience
Why Do Restaurants Fail?
There are several mistakes to avoid but all restaurant should be aware of:
Quality Standards
Bias of Aversion and
Dunning Kruger Effect
Which is the most critical element for success in Business?
Money, Product and Marketing.
In Restaurants good Service could make a huge difference in the reviews. Never overestimate the power to be well cared for.
It is vital to take very good care of the people who buys our product and service.
Why is the advice of a neurogastronomy in the restaurant business very important?
The Neurogastronomy focuses on understanding how the brain perceives and experiences the flavors, aromas, textures and presentations of food. This allows creating more impactful and memorable dining experiences for customers.
Why do we have trouble breaking old eating habits?
The food we eat may be associated with emotions, memories, or rewards, making it even harder to break those habits. There may also be social pressure to maintain eating habits, especially if they are family or cultural traditions.
Finally, changing eating habits also requires conscious effort, planning, and persistence, which can be overwhelming for some people.
How a Neurogastronomy can help you change eating habits and help you follow a plan to benefit your health?
Thanks to our understanding of how the brain perceives and responds to food. We can design strategies to make food more attractive and satisfying at the sensory level. We can use our knowledge to create dinning experiences that ara not only healthy, but also enjoyable, which can help encourage adherence to a specific dietary plan.
What is a Sensorial Experience?
A Sensorial experience is designed to stimulate all the senses and create a deeper connection between food and diner. The Neurogastronomy studies how the brain perceives and processes food-related stimuli, such as taste, smell, texture, and visual appearance.